![]() ![]() Why Edina and North Loop? Do we find an overabundance of fast food reliance in those locations? Are you actually battling anything by opening up salad shops in two of the highest income neighborhoods in the metro? Wouldn't it make sense to take your fresh food and your mission on a test drive in neighborhoods that have few other options to fast food? I like the overall mission, so I had to ask. He said it was "a big problem to solve." Which made me wonder: so, why Edina? When I asked Jammet about how he thought they might measure up against the local competition, he said that he appreciated them, that they were all trying to fight the same battle of getting healthier food into the system, evolving convenient offerings, and giving people better choices than typical fast food which is more plentiful and so much worse for you. Throughout the opening week they plan to feature more local makers, including Thumb's Cookies, The Plant Penthouse, and The Dripping Root. We actually start to explore the food and grower landscape before we get into the real estate, sometimes we'll go visit the farms before we even sign a lease so that we really understand the region." There's a chalkboard in each store that lists every source of every ingredient, which is pretty cool when it drills down to the olive oil in the name of transparency.įor every meal sold on Tuesday, sweetgreen will match it with a meal donated to Second Harvest Heartland. I talked to co-founder and chief concept officer Nicolas Jammet yesterday, and he told me that one of the first things they do in a new market is to connect with local farmers and makers. "We look for great growers in each region to understand what people are eating, here we're working with Baker's Field Flour, Revol Greens, Stickney Hill Dairy, to name a few. Using an app to pre-order, picking your salad up from a locker or shelf, these are things we've seen around town for a few years now, but sweetgreen road-tested the format first and set the tone for the rest who follow. The concept, a build-your-own salad line, is not new here: Crisp & Green and Green and the Grain are both built in the same format (which is all based on being the next Chipotle of course). Known not just for their kicky kale Caesar, the company strives to be tech-forward by streamlining the customer experience, while holding true to their mission to get more healthy, sustainably raised food into the quick-serve eating space. The IPO last year raised $364 million dollars, and they have made no secret about hoping to get to 1,000 locations as the McDonald's of their generation. has grown to 174 locations and is the first salad chain to go public. Launched in 2007 by three Georgetown buddies, the original salad shop in D.C. 13 the much anticipated Galleria location will finally open, with locations in North Loop (the former Moose & Sadie's), St. It was no secret that the salad giant sweetgreen had designs on coming to the Twin Cities, and as of next week, the salad wars are officially on! On Tuesday, Sept.
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